Bike Bash

Description

This campaign was a group project in a senior-level public relations class. This semester-long endeavor involved meeting with our client, Auburn Parks and Recreation, and evaluating an event that it co-sponsors called "The Bike Bash." The campaign includes an analysis of the client, situation and publics as well as a list of planning goals, strategies, tactics, objectives, implementation tools and an evaluation process for the client to use after utilizing our suggestions. My main responsibilities of this project were to create graphics, develop an online presence and assist in researching the client and the Bike Bash event.

Launch PDF Version